Project

Cohorted

Client Cohorted
Year 2012 - 2019
Project Scope Branding / Design / Photography / Marketing / Packaging Development

01. Premium Beauty Box

Cohorted was launched in the United Kingdom in 2015 and aims to help consumers discover the best of beauty and lifestyle products through monthly edits of curated, full size and deluxe samples.

Each box includes a mix of products across categories -from cosmetics, skincare and fragrance to body and lifestyle extras. They aim to represent important trends in the evolution of retail discovery experiences for both brands and consumers. Their Beauty Box is also the first premium beauty box subscription service to use 100% recyclable material and contain no plastic in its construction.

Targeting the aspirational customer, their exclusive monthly Beauty Box provides a distinct platform for aspirational brands and consumers to connect in a unique and memorable way. With a highly personalised and targeted profile, Cohorted allows consumers to engage with well-known, hard-to-find international and niche brands from the comfort of their home. Using robust editorial content designed to educate and inspire consumers, from how-to videos to look books and on-trend influencer collaborations, we aim to deliver an unrivalled experience that encourages our customers to discover more from the brands we work with.

02. Evolution

Cohorted has evoluved into more than a Luxury Beauty Box. Cohorted Communications is a hybrid communications agency created from a desire to tell brand stories differently. Disrupting the traditional agency model, their communications approach is built around a hybrid collection of retail channels and marketing capabilities.

They have a focus on connecting people to brands’ products and services and are experts in helping organisations to find and acquire new customers and communicate brand stories in a unique way to millennial audiences.

Cohorted Communications use their knowledge and expertise to deliver services including event gifting campaigns to bespoke audience activation. Their team of specialists have successfully delivered projects for some of the world’s largest brands, across multiple sectors including, fashion, lifestyle, and beauty.

03. Our Process

We've wored with Cohorted since its conception in 2012. We have supported their team through each evolution, providing help with marketing, design, development and packaging.