Observing and understanding people and how they interact with products and services provides a solid foundation for any UX project.
EXPLORE Identifying and understanding your customers and business. Capture a thorough understanding of your customers. Find out what people are doing with your services currently. Identify opportunities for a new product or service.
DEFINE Creating a plan to design engaging, authentic experiences. Outline a clear direction for all research and design activities. Prioritise activities based on business goals. Ensure all stakeholders are aligned with key aims before moving into the design stage.
IDEATE Designing solutions that exceed expectations. Test hypothesis early and often. Gather feedback on multiple designs. Resolve conflicting design ideas amongst project stakeholders.
TRANSFORM We’re in this with you. Turn ideas into reality. Share insights and road maps with the wider business. Record where you’ve come from and where you’re going.